| New York's Latest Luxury Magazine |
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Fri 24 Apr 09 Is right now the time for a new luxury magazine in New York? A Singapore-based company, CR Media thinks so. The Wall Street Journal's Wealth Report is a little more skeptical. "Prestige New York" is the newest version of an ad-heavy glossy luxury magazine that is popular in Asia. CR Media has put together a list of 50,000 subscribers in the New York tristate area with a net worth of $10 million or more. Prestige says that their list, which was developed by Larkspur and finds people using public filings on stock transfers and other data is more "purely rich" than lists culled from addresses or zip codes. The strategy sounds similar to the one employed by Worth magazine which promises that all their subscribers will have a net worth of at least $2 million. It seems like the reverse of traditional magazine strategy, instead of creating a great magazine and then getting subscribers, these new luxury magazines are creating the desired reader pool first and then creating a magazine to suit them. For more details please refer to the following link:- http://www.luxist.com/2009/04/24/new-yorks-latest-luxury-magazine/ |